Category Archives: Module03

Module 03 – Diffusion & Change

In the first video I say there will be two videos, however, due to length, I ended up doing three videos.

When viewing the videos you should be thinking about the elements that can influence the success, or lack of success, in implementing a new innovation. This includes being able to identify the four elements of Rogers theory, the components of each element, and explain how each makes a difference.

Planned Change Part 1

Planned Change Part 2

Planned Change Part 3: Adopter Categories

Slides for Module 3